COHERENT COMMUNICATIONS AND LEADERSHIP
COMPELLING MARKETING AND EMPOWERING TEAMS
works with leaders in higher education and social benefit corporations to forge coherent communications.
At the core of dynamic teams and compelling brand messaging is coherence.
When teams find their common commitment to a purpose and respect the different ways each individual orients to that purpose, a sense of coherence can emerge.
When leaders and teams do the deeper work of finding a coherent message of shared values, purpose and identity in the world, marketing communications resonate in all channels.
We’ve spent the past 25 years as leaders in the world of strategic communications. We have crafted brochures, websites, annual reports, social media, videos and advertising as part of integrated campaigns for associations, nonprofits, governments, healthcare and education.
We have been coaches, CEOs, and entrepreneurs. We've worked locally and globally.
Several years ago, we found the common denominator for success in our campaigns.
We learned that the single biggest factor in predicting the success of marketing communications was a shared understanding of a coherent message — from top to bottom and from inside to outside.
Our passion is to share the tools that we have developed for creating coherence in your brand and within your team.
Judy Smith Asbury
I am inspired when a group of committed individuals finds true alignment and a sense of coherence.
The process is not an easy one. Several skills must be present: mutual respect, deep listening, dialogue and mindfulness. But there is no greater power than a committed group of individuals united around a single purpose.
When I work with a team, I am focused on facilitating its members’ discovery of a true alignment on their shared purpose. We work together to authentically define their core essence, which can be used to describe a mission, a vision and/or a purpose or strategy.
My most rewarding moment comes when all individuals see one another as essential parts of the whole and become inspired by each other and by their shared commitment and power.
When leaders have a vision to create something that does not exist, it often requires empowering a team and a community to make that vision a reality.
This ability to empower and engage others does not always come automatically to a dynamic, visionary leader. Rather, it is a learned trait and is a conscious decision to understand and focus on the varying perspectives and needs of each constituent.
My work concentrates on the individual leader, facilitating his or her natural energy orientation and awakening their innate ability to achieve more than they can imagine.
I am inspired when powerful leaders learn how they can be lightning rods for their employees, stakeholders and for their communities.
What’s the Difference between PR and Marketing?
A SCALLOP of INspiration
alignment on the marketing message
THe ‘Why’ of the Organization
Higher education institutions often find they have inherited a legacy of two communication units: one focused on public relations and another focused on marketing. Given the radical changes in how we communicate, this separation is no longer useful. An integrated communications unit is key to...
What's Behind a Great Brand?
A Core of Inspiration
The core essence –
What is it? Why is it so important?
THE Power of words
we'd love to talk WITH you...
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