The Right Way to Rent or Buy an Email List

Advice from a reputable email marketing service company on how to access and use email lists. (There really are a few ways that work and are acceptable.) Read More

Marketing & PR: Tied to Management Style

There is another type of corporate leadership, which is showing itself to be very compatible with the web 2.0 world, and the new marketing model of 2-way communication with customers. Read More

Website Development – Not the Realm of IT, nor Design

In the beginning, the internet was all about computer technology. Read More

Talking back to the media

Google News site in the U.S. allows any person mentioned in a news story that's linked on that site to submit a written response. Read More

Using a Fake Online ID to Boost Your Company Image?

With all the great ways to promote your company online, using a fake moniker is not one of them. Read More

Is Buying an Email Address List for Legitimate Marketers?

We got an email today pitching California State Business Lists, including "verified opt-in email address" [sic]. Would this be a good offer to follow up on? And, what are legitimate ways of developing an email list that doesn’t add to the spam inbox? Read More

Good website advice from WSJ

Good websites are about knowing your customer... Read More

What's the big deal about keywords?

If your website describes what you do and who you are, then others will find you when they're looking for services that you provide. Right? Maybe not. Read More

A place to Learn

A Place to Learn Read More

The power of individuals through Internet 2.0

Two articles illustrate the power of web 2.0 Internet communications and the marketing implications. Read More