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Beyond Consumerism - A Follow UpWritten by Judy | 06-01-09 | 1 comment
A recent full page ad by Target creates connections with customers. Read More Beyond ConsumerismWritten by Judy | 05-29-09
Our buying behaviors have radically altered. Consumerism is taking a back seat to a search for real value. And that value is in relationships. How can business react to and respond to this new emerging phenomenon? Read More On Being an EntrepreneurWritten by Judy | 05-28-09 | 1 comment
On Being an Entrepreneur: Keynote address at Woodbury University CEO dinner, April 2009 Read More Marketing Tasks for Spring: Plant Seeds for Future TrendsWritten by Judy | 03-13-09
Its helpful to remember that seeds are grown in dark places. This is the best time to look at major forces shaping long range trends, see where you fit, and plant seeds Read More Critical Success Factors in Midst of Turbulent TimesWritten by Judy | 10-01-08
We looked at what our experience -- 20 years in marketing -- has proven to work. Read More A Different World is PossibleWritten by Judy | 09-18-08
We were able to film many different people speaking his words, and the impact of that still sends chills up my spine. Read More Communications with a 'We Perspective'Written by Judy | 08-18-08
We rarely go beyond the 'us and them' definitions and consider communications from the "we perspective". Read More The Right Way to Rent or Buy an Email ListWritten by margrit | 02-07-08
Advice from a reputable email marketing service company on how to access and use email lists. (There really are a few ways that work and are acceptable.) Read More Marketing & PR: Tied to Management StyleWritten by margrit | 08-15-07
There is another type of corporate leadership, which is showing itself to be very compatible with the web 2.0 world, and the new marketing model of 2-way communication with customers. Read More Website Development – Not the Realm of IT, nor DesignWritten by margrit | 08-10-07
In the beginning, the internet was all about computer technology. Read More |
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