When an organization is clear on its core essence, a powerful brand identity can be articulated and conveyed in graphics, slogans and actions. The core essence comes from a shared understanding of the values of the organization, the promise of the organization (what it delivers, to whom) and the vision for the organization’s future. Effective marketing and branding campaigns begin with this deep shared understanding. Read More

A recent full page ad by Target creates connections with customers. Read More

Our buying behaviors have radically altered. Consumerism is taking a back seat to a search for real value. And that value is in relationships. How can business react to and respond to this new emerging phenomenon? Read More

On Being an Entrepreneur: Keynote address at Woodbury University CEO dinner, April 2009 Read More

Its helpful to remember that seeds are grown in dark places. This is the best time to look at major forces shaping long range trends, see where you fit, and plant seeds Read More

We looked at what our experience -- 20 years in marketing -- has proven to work. Read More

We were able to film many different people speaking his words, and the impact of that still sends chills up my spine. Read More

We rarely go beyond the 'us and them' definitions and consider communications from the "we perspective". Read More

Advice from a reputable email marketing service company on how to access and use email lists. (There really are a few ways that work and are acceptable.) Read More

There is another type of corporate leadership, which is showing itself to be very compatible with the web 2.0 world, and the new marketing model of 2-way communication with customers. Read More