The Right Way to Rent or Buy an Email List

Back in July, I posed the question, "Is Buying an Email Address List for Legitimate Marketers?" Today I read this article by a reputable email marketing service company, Vertical Response. They stake their reputation on the ability to send emails and avoid spam, so you can be sure their advice is solid.Basically, if the list is really easy to get, it's probably not a good idea to use it. However, Vertical Response suggests some legitimate ways to access other email lists to help build your own list.Have you sent emails to another organization's list? Add your comments below and let us know how it worked.