Smith Asbury Blog: Marketing / Web 2.0

Communications with a 'We Perspective'

Judy — Mon, 18 Aug 2008 14:01:18 -0600

Teaser

We rarely go beyond the 'us and them' definitions and consider communications from the "we perspective".

Marketing & PR: Tied to Management Style

margrit — Wed, 15 Aug 2007 10:45:57 -0600

Teaser

There is another type of corporate leadership, which is showing itself to be very compatible with the web 2.0 world, and the new marketing model of 2-way communication with customers.

Website Development – Not the Realm of IT, nor Design

margrit — Fri, 10 Aug 2007 14:22:16 -0600

Teaser

In the beginning, the internet was all about computer technology.

Using a Fake Online ID to Boost Your Company Image?

margrit — Thu, 19 Jul 2007 11:27:25 -0600

Teaser

With all the great ways to promote your company online, using a fake moniker is not one of them.

Is Buying an Email Address List for Legitimate Marketers?

margrit — Thu, 05 Jul 2007 13:54:48 -0600

Teaser

We got an email today pitching California State Business Lists, including "verified opt-in email address" [sic]. Would this be a good offer to follow up on? And, what are legitimate ways of developing an email list that doesn’t add to the spam inbox?

What's the big deal about keywords?

margrit — Fri, 08 Jun 2007 11:48:10 -0600

Teaser

If your website describes what you do and who you are, then others will find you when they're looking for services that you provide. Right? Maybe not.

A place to Learn

Judy — Fri, 01 Jun 2007 12:00:51 -0600

Teaser

A Place to Learn

Marketing in a Web 2.0 World -- It’s Still About Stories and Conversation, Just More So

Judy — Mon, 21 May 2007 15:43:44 -0600

Teaser

There has been a lot of hyperbole about web. 2.0...But the basics still remain: marketing is about telling your story and managing the conversation