Marketing & PR: Tied to Management Style

There is another type of corporate leadership, which is showing itself to be very compatible with the web 2.0 world, and the new marketing model of 2-way communication with customers. Read More

Talking back to the media

Google News site in the U.S. allows any person mentioned in a news story that's linked on that site to submit a written response. Read More

Using a Fake Online ID to Boost Your Company Image?

With all the great ways to promote your company online, using a fake moniker is not one of them. Read More

The power of individuals through Internet 2.0

Two articles illustrate the power of web 2.0 Internet communications and the marketing implications. Read More

Marketing in a Web 2.0 World -- It’s Still About Stories and Conversation, Just More So

There has been a lot of hyperbole about web. 2.0...But the basics still remain: marketing is about telling your story and managing the conversation Read More