Once we let go of hope as a strategy, we can access the power to get in action. The question is, now what should you do? Read More

When an organization is clear on its core essence, a powerful brand identity can be articulated and conveyed in graphics, slogans and actions. The core essence comes from a shared understanding of the values of the organization, the promise of the organization (what it delivers, to whom) and the vision for the organization’s future. Effective marketing and branding campaigns begin with this deep shared understanding. Read More

A recent full page ad by Target creates connections with customers. Read More

Our buying behaviors have radically altered. Consumerism is taking a back seat to a search for real value. And that value is in relationships. How can business react to and respond to this new emerging phenomenon? Read More

Its helpful to remember that seeds are grown in dark places. This is the best time to look at major forces shaping long range trends, see where you fit, and plant seeds Read More