Strategic Marketing Plan

SAI provides the strategic plan and focus to implement the optimal market position, through two basic phases:

Phase 1: Drafting of a marketing plan to include:

Goals – defined by measurable factors

Key messages

Target audiences

Delivering message to audience for action

Resources needed

Timing

Evaluative milestones

Phase 2: Implementation of Plan – Focus

Lead and manage resources – focus efforts

Evaluate key points; if needed re-direct efforts

Showcase