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Strategic market positioning is showcased by effective communications. Case StudiesSelected case studies with a clear sense of market positioning, key messages, differentiation and focus. Often, several communication tactics are used together for an effective marketing campaign. Media RelationsExamples highlight results of selected approaches to media relations. Print ProjectsGood design and effective writing are combined to produce compelling print materials that connect with customers, motivate sales and impact the bottom line. Samples include brochures, annual reports and books. Interactive / WebsitesInternet, cell phones, PDAs, etc. are powerful new tools of connection with both existing and potential customers. Video / TVVideos produced as part of overall marketing strategies, and presented on DVD and for download on websites. Crisis PlanningPlanning ahead for a crisis prepares a company for the worst times, helping to manage both the crisis and the public relations around the crisis. Special EventsPlanning a special event opens many opportunities for both marketing and public relations |
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