The Fresh Wood series of beautifully illustrated art books showcases the national design contest for the Association of Woodworking & Furnishings Suppliers. The books have became a valuable tool for promoting the woodworking industry, as well as building awareness and good public relations for the Association. Sales of the books create revenues while also inspiring young people to build better designs and to pursue woodworking and furniture design as careers. Both volumes are for sale through Amazon or direct from the publisher, Mitra Publishing Group.
See the Case Study about using a book as part of a communications strategy.