Book – The Floral Industry in Indonesia

The National Flower Gardens of Indonesia were created in 1995 to launch the fledging cut-flower export business in that country. Knowing that botanical gardens generally take 10 years “growth-time” before they are formally recognized, Smith Asbury photographed, wrote and designed the book, Rain Forests to Flowers as part of a strategy for immediate recognition and respect. The implemented plan was very successful, and the thriving floral industry in Indonesia today credits its start with this campaign.

See the Case Study about using a book as part of a communications strategy.