Sports fans are loyal brand conscious consumers hungry for player insight and player experience. But, getting Joe Montana to come to dinner and chat is a one-fan experience. And, talking heads on TV don’t make the same impact.

The reality is that few opportunities exist for direct interaction with fans and players, particularly for former players.

How do you create a direct one-on-one connection between fans and players and preserve player integrity and privacy? In a crowded field of major sports events, where are the openings for these connections? And, how do you prove the model and position it for national brand awareness?