the CHALLENGE

Industry is in the midst of great change.

New markets are opening in Asia, old markets need to re-adjust in the US. Immediate visibility and credibility is needed to facilitate both changes. The Southeast Asian country wanted to gain a foothold in the lucrative cut flower global market.

A US trade association for woodworking wanted to stimulate schools to offer state-of-the-art training to meet their industry’s changing needs.

A Peruvian retreat wanted increased market awareness and a method of supporting an endowment for indigenous children of the area.

Continue to the STRATEGY >

Tactical Publishing
New flower market in Indonesia
Immediate visibility and credibility
Woodworking trade association
Niche market publishing
Niche book publishing