the CHALLENGE
Industry is in the midst of great change.
New markets are opening in Asia, old markets need to re-adjust in the US. Immediate visibility and credibility is needed to facilitate both changes. The Southeast Asian country wanted to gain a foothold in the lucrative cut flower global market.
A US trade association for woodworking wanted to stimulate schools to offer state-of-the-art training to meet their industry’s changing needs.
A Peruvian retreat wanted increased market awareness and a method of supporting an endowment for indigenous children of the area.
Tactical Publishing |
New flower market in Indonesia |
Immediate visibility and credibility |
Woodworking trade association |
Niche market publishing |
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Niche book publishing |