A community of 82 cities in the 2nd largest metropolitan media market in the US was locked out of competition for two of the biggest sports events in the world: Super Bowl and World Cup Finals – easily worth over $1 billion in local revenues. For the past 6 years, cities and venues had competing interests that had soured bid offers. The aging stadium required renovation, but the community was against changing the historic structure. No public funds were available for this effort.